Media Associates

Media Associates

Real Digital Media CEO to Participate on GlobalShop 2007 Panel Discussion

Sarasota, FL (PRWeb) February 27, 2007 -- Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point of purchase marketing, promotions and corporate communication networks, today announced that Ken Goldberg, CEO of Real Digital Media, will participate in a panel discussion at GlobalShop 2007. The panel discussion, entitled "The UPS Store Canada: The Impact of In-Store Dynamic Digital Signage", is scheduled for Friday, March 9th, 2007 from 10:30-12:00 pm, PST at the Sands Expo at the Venetian in Las Vegas, Nevada.

The panel discussion will feature Malcolm Houser, COO, The UPS Canada. Panelists include David Hunter, President, Director of Business Development, EyeQ Digital; Dennis Kukulsky, VP Sales and Marketing, CCi; and Ken Goldberg, Chief Executive Officer, Real Digital Media.

The discussion will focus on what it takes to design, execute and maintain a consistent brand experience for your customers through the seamless integration of technology with store design and visual merchandising. These leading industry executives on the panel will provide insight into the process of developing and executing a content strategy as well as meeting the opportunities and challenges inherent in maximizing the impact of digital signage networks.

Panelist Ken Goldberg will be focusing on the role of technology in today's evolving retail digital signage experience.

"The UPS Stores Canada experience has been, and continues to be, a great case study in the development and execution of a successful digital signage strategy," said Ken Goldberg, CEO of Real Digital Media. "Malcolm and his team went through a detailed, thoughtful and effective process designed to define project objectives as well as drive their business model, content strategy and technology selection criteria. I look forward to discussing our role in the process, as well as the role of technology as it relates to improving the customer experience in the retail environment, and specifically, for The UPS Store Canada."

GlobalShop is the only retail show that provides over 900 exhibitors showcasing their cutting-edge designs in the retail industry. Eighty-two percent of past GlobalShop attendees surveyed found a new product or service in the exhibit hall that they anticipate using in the near future. This "can't miss show" features six major pavilions in 300,000 square feet of show floor. Whether your interest is in Digital Signage, Store Fixtures, Lighting, Flooring, Retail Marketing, POP, or Visual Merchandising, you will find everything you're looking for - and more - at GlobalShop 2007.

About Real Digital Media
Real Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.

Our family of NEOCAST digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.

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