CrossTech Media Partnering with Leading Social Media and Marketing Experts for New Marketing Summit 2008

Canton, MA (PRWEB) June 30, 2008 -- CrossTech Media, Inc. producers of the ITEC Conference & Expo series of regional market Web 2.0 and Second Circle Innovation ? programs, has announced a partnership with David Meerman Scott (http://www.davidmeermanscott.com), a thought leader and viral marketing specialist; and Paul Gillin (http://www.gillin.com), journalist, author, and an expert in social media. These two noted experts join CrossTech Media's own Chris Brogan (http://www.chrisbrogan.com), chief strategist and frequent speaker on Second Circle Innovation(tm). Together the team will create the 2008 edition of the New Marketing Summit (http://www.GOnewmarketing.com), a two-day executive briefing and conference being held October 14 and 15, 2008 at Gillette Stadium in Foxboro, MA.

"The New Marketing Summit brings together today's technology innovators with leading marketers to share ideas and teach each other about the tools now available, and to shape those yet to come in electronic marketing and web 2.0 applications," said Chris Brogan. "By teaming with David Meerman Scott and Paul Gillin we have created a powerhouse of social media and new-age marketing experts to create an incredibly compelling conference. Our call for presentations will focus on the best-in-breed tools and case studies with the most successful new marketing experts."

"Social media marketing is racing ahead at warp speed as users flock to the new generation of social networking tools," said Paul Gillin, author of The New Influencers and the forthcoming Secrets of Social Media Marketing. "This trend is changing business-customer relations forever and marketers need to update their skills faster than ever before."

"There are many 'new media' tools out there including viral marketing, Facebook, Twitter, MySpace and even standard email. Which work in a business-to-business setting and which don't is important to know, before you sink your time and money in to them," commented Nick Saber, President of CrossTech Media. "The New Marketing Summit is designed to bring attendees action-oriented results."

In addition to the two-day conference program there will be a product demonstration showcase, and a number of networking opportunities. The event takes place at the Fidelity Investments Clubhouse West Atrium at Gillette Stadium in Foxboro, MA and will include a tour of the stadium for attendees. For more information on sponsoring please contact Marc Goldstein mgoldstein(at)crosstechmedia.com (781) 821-6652. For conference and speaking information please contact Diana Caporale at dcaporale(at)crosstechmedia.com (516) 804-2010.

About CrossTech Media: A division of CrossTech Group, a first of its kind of two complementary business units in one organization. As parent company of CrossTech Media and CrossTech Partners, the Group provides unique leverage and an advantage in knowledge, market research, customer acquisition, and brand development. We focus our products and services on Second Circle Technology?. Simply defined, Second Circle Technologies are the technologies that are driving innovation today. In the mid-1990's the Internet was the new driving force for innovation. Today, these technologies include New Media Strategies and Implementation, Mashups and Composite Apps, Virtualization, Enterprise Collaboration (social media), Web Oriented Architecture (SaaS), Fabric Computing (virtualization plus networking), and Unified Communications. Second Circle Technologies are distinctly different from "Third Circle Technologies" which are new to market and are ahead of their time. Likewise, they differ from "First Circle Technologies" which are stable, established technologies which - while important to an organization - are mature, implemented and well understood. Innovation and competitive advantage is driven by the effective adoption of Second Circle Technologies?.

For more information contact: Bill Sell, Vice President, Marketing; CrossTech Media, Inc. 437 Turnpike Street, Canton MA 02021. (781) 821-6600. http://www.crosstechmedia.com and http://www.GOnewmarketing.com.

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